ABOUT THE PROJECT
I’m Andrew, a self-proclaimed Southwest superfan. Every year for my birthday, I work on a personal project and a few years back, I set out to make a merch line for Southwest. I created a concept line of merch and posted on social media.
I pledged to create a new mockup of on every flight I took until something landed in the store. Nearly 30 concepts later and almost 2 years, it finally happened.
The HOCH.CO x Southwest landing gear arrives on July 11, 2023.
Southwest Team Collaborators: Michael Kasberg & Team